Summer’s Different Here

19 Lug


The Andy Warhol Museum is running a controversial advertising campaign, under the banner “Summer’s Different Here,” showcasing three non-traditional artists debuting their work in Pittsburgh. The print and digital ads feature ordinary images of summertime retooled to challenge perceptions of the ordinary with a bold pop-art styled headline that says “Summer’s Different Here.”

In looking at what unites all these very different artists, we quickly understood that their works are meant to provoke and make you uncomfortable,” said MARC USA Creative Director Josh Blasingame. “Our campaign to promote these exhibitions built on that idea by looking at ordinary icons of summer and showing how they could be made more than a little uncomfortable.”




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